The need for video content in B2B is growing rapidly.

For us as video producers, this means increasing demand.

However, the increasing demand for video does not automatically mean more profitable projects for producers. On the contrary: rapid technological development has turned video production into a commodity. What used to be labour-intensive and expensive is now accessible to anyone with a smartphone.

But this is the problem: a flood of content without context is worthless.

Visually appealing videos are no longer enough – what counts is the depth of content, strategic positioning and an information-driven added value for a specific audience.

We believe that as a service provider we can offer a better service by utilising the craft of video production in conjunction with go-to-market strategies.

To be able to deliver our creative solutions in such way, the following question needed to be answered:

Where and how can we create a big added value using our expertise in interviewing, editing and documentary storytelling?

The answer is – B2B trade fairs. The demand for high-quality, interview-based video content is growing here.

It’s about making real expertise visible through well-conducted interviews and journalistic storytelling – and thereby strengthening the marketing of a trade fair.

But the full potential of this is rarely utilised. Why?

Our research shows the following: Long event cycles, complex topics and tight production time schedules. The high effort required for video production adds to this.

Our solution? An agency that specialises in video production for exhibitions – a shared infrastructure and a knowledge base. Instead of starting from scratch, we work with tried and tested, integrated system that can be used by multiple organisers.

Our goal is to take the pressure off marketing departments and ensure that video marketing investments do not fail due to production or creative execution.