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We make your video content more effective

Planning is half the battle

Too often, companies jump straight into production without creating the strategic foundation necessary for effective content.

A few testimonial statements and an event recap are shot.

But a clear focus on content that makes videos truly useful as part of the marketing strategy is often missing.

What a waste.

Let’s change that.

Your video as a marketing asset

Our aim is to structure videos as a strategic asset for your marketing.

We work closely with your team to ensure that a framework for effective content is created. This enables us to create the content that supports your communication and business objectives.

Our process: 6 steps to effective video content

  1. Strategic workshop: We analyse the role video plays in your marketing and how it supports your goals. At the same time, we gain deeper understanding of your target audience profile and your campaign objectives.

  2. Project scope: We analyse your event in terms of exhibition concept, programme agenda, time frame and visitor structure in order to determine the available resources. Based on that, we define feasible video formats and prioritise those that best support your objectives. This serves as the foundation for a tailored project plan and custom offer.

  3. Editorial planning: We select strategically relevant topics, determine a content focus and define the added value for your target group. From this, we develop a concept that matches both the visual appeal and the narrative structure to your communication goals.

  4. Production planning: We prepare a detailed production plan, considering the specifics of your event. We anticipate potential time constraints and develop alternative plans, allowing us to adapt smoothly to changes.

  5. On-site production: Our team works autonomously and implements the production plan – without any extra effort on your part.

  6. Post-production: We edit the material and optimise it for different platforms based on the previously defined plan. This process includes a feedback loop that allows you to review and refine messaging as needed.

With this approach, we use your event to create a long-lasting content resource.

Want to get more out of your video content?

We help trade fair organisers to plan and realise effective video content for a B2B audience.

If you are looking for a proactive production partner for the video marketing of your trade fair, let us talk.

Contact us and we’ll discuss what you want to achieve and whether we’re a good fit.

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